Business name ideas by industry: 17 naming guides
Naming guides for 17 industries, from software and fintech to pet, food and travel brands, plus what every good business name has in common.
Every industry has its own naming habits: the words everyone reaches for, the tone customers expect and the traps that make a name date. We have written a guide for each of seventeen of them. Each one covers what a name in that field has to do, the kinds of names that work, what to avoid and real .com names to compare against.
Technology
- Software company name ideas: naming a SaaS product or developer tool.
- AI company name ideas: naming an AI product that will outlast the current wave.
- Fintech company name ideas: naming a finance brand people trust with money.
- Marketing agency name ideas: naming a marketing, advertising or ad tech brand.
- Media company name ideas: naming a studio, channel or app.
Shops and consumer brands
- Online store name ideas: naming a shop people come back to.
- Clothing brand name ideas: naming a fashion label.
- Beauty brand name ideas: naming a skincare or beauty brand.
- Food business name ideas: naming a food or drink brand.
- Pet business name ideas: naming a pet brand that lasts.
- Fitness business name ideas: naming a fitness or wellness brand.
Services and industry
- Healthcare business name ideas: naming a health or care brand.
- Real estate business name ideas: naming a property or home business.
- Travel business name ideas: naming a travel brand.
- Education business name ideas: naming an education or careers business.
- Logistics company name ideas: naming a delivery or transport brand.
- Energy company name ideas: naming a clean energy or climate brand.
What every good business name has in common
The industries differ, but the tests a name has to pass are the same everywhere:
- Easy to say, so people can recommend it out loud.
- Spelled the way it sounds, so someone who hears it once can type it.
- Short enough to fit a logo, an app icon and an email address. How long should a business name be? puts numbers on that.
- Distinct from the other names in its field, which is harder than it sounds when everyone reaches for the same words.
- Roomy enough for the business to grow into.
Our free name checker reads the first three for any name you type in and explains each finding in plain words. If you are starting from nothing, how to come up with a business name sets out the steps from a blank page to a decision.
Names by industry
Every guide links to a collection of .com names for that field, each shown as a brand with its own identity. You can also browse every collection or every name on Webba.