Media company name ideas: naming a studio, channel or app

Media names compete for attention for a living. A channel, a studio, a podcast or a game has a few seconds in a feed to make someone curious, and the name is the first thing they read. It has to be memorable enough to search for later and flexible enough for whatever format comes next.

What a media name has to do

• Be memorable after one glance. People see it in a feed and search for it later.
• Fit an icon and a handle. Media brands live on app stores and social profiles first.
• Leave room for new formats. A podcast becomes a video channel, a blog becomes a studio.
• Sound good out loud. Hosts say the name at the start and end of every episode.

Four kinds of media names that work

1. The format word

Naming the format sets expectations at once. Docuserie names a documentary format, StationHQ suits radio or streaming, and BlogFlo rhymes its two halves for a writing platform.

2. The short coined name

Short invented words are easy to own and easy to fill with meaning. Kadku carries no meaning yet, which suits a game studio, Rixx works as a ticket stub, and Plerf is a sound effect that is fun to say.

3. The respelled word

A familiar word with a new spelling sounds known and looks new. Imerziv respells immersive for a virtual reality studio, Otther doubles the t in other for an independent publication, and Scorii is built around score.

4. The gathering name

Events and social apps sell togetherness. Rallie already asks people to come together, and LoveSpot points to a feeling and a place at once.

What to avoid

• Names that only fit one format if the plan is to grow.
• Handles that are taken everywhere. Check the main social platforms before falling in love with a name.
• Spellings that cannot be said on air. If a host has to spell it every episode, it costs listeners.
• Names close to an established company in the field. How to check a company name before you commit covers the checks.

A quick on air test

Say the name the way a host would open an episode: "Welcome back to ___." Then picture it as a small square icon on a phone. If it sounds natural on air and reads at icon size, the name works. Last, check that the .com is available or for sale; fans who hear the name will look for the website before they look for the app.

Media names for sale on Webba

Naming something in another field? Business name ideas by industry links all seventeen of these guides, and how to come up with a business name sets out the steps from a blank page to a decision.

Media, gaming & entertainmentEvery media and entertainment name on Webba, from streaming to games.