For sale
otther.com
otther.com
There is the obvious choice, and then there is the other one.
Otther is the name for whatever people buy instead. That has always been the larger business.
The opportunity
Whole categories have been taken by companies that positioned against the incumbent instead of trying to beat it. Otther can be one of those — a consumer brand, a publication, or a product that only makes sense next to something bigger.