What domain names sell for in 2026: the biggest sales, counted
We sorted the 100 largest reported domain sales of 2026 by extension, length and kind of name. Real words and .ai lead; invented names are rare at the top.
The short answer: the names that sell for six figures are real words and short letter combinations, mostly in .com, with .ai now close behind. Of the 100 largest domain sales reported in 2026 so far, 59 were .com and 31 were .ai. The middle sale was $165,000. Only 7 of the 100 were invented names, the kind most new companies end up choosing.
What we counted
- Every row of the DNJournal 2026 YTD Top 100 Domain Sales Chart, which lists the largest publicly reported sales in all extensions, as it stood through 1 November 2026. Each sale on it was at least $100,000.
- For each sale: the extension, the length of the name before the dot, and the price and venue as DNJournal reports them.
- We sorted every name by hand into four kinds: one real word or a personal name (Green, Midnight, Evan); short letters or numbers that are not a word (NAS, TXT, 3V); two or more words (TradingCards, HighLevel); and invented or respelled names (Zano, Goka, Growlr).
| Extension | Share of the 100 | Middle price |
|---|---|---|
| .com | 59% | $249,000 |
| .ai | 31% | $150,000 |
| .org | 3% | $145,000 |
| .io | 3% | $150,000 |
| .co, .app, .gg, .si | 4% | $100,000 to $180,000 |
Real words and short letters take the top
| Kind of name | Share of the 100 | Middle price | Examples |
|---|---|---|---|
| One real word or a personal name | 63% | $157,000 | Shop.com, Green.com, Bot.ai, Midnight.com |
| Short letters or numbers | 16% | $245,000 | NAS.com, TXT.com, C4.com, 3V.com |
| Two or more words | 14% | $162,000 | TradingCards.com, HighLevel.com, MindMesh.com |
| Invented or respelled | 7% | $150,000 | Zano.com, Goka.com, Growlr.com, Boltz.com |
Length matters as much as kind. 53 of the 100 names are five characters or fewer before the dot, and the longest, AgenticIntelligence.com, is the only one past fourteen. The top of the chart is also very concentrated: Shop.com at $99 million, AI.com at $70 million, Club.com at $10 million and Green.com at $7.5 million together make up 86% of the $217.8 million total.
.ai is now the second extension
31 of the 100 sales were .ai, and 27 of those 31 are a single real word: Bot.ai, Lotus.ai, Genesis.ai, School.ai. That is the same pattern as .com, a decade or two later. The venue changes with it: Spaceship, a registrar with its own marketplace, appears on 22 of the 100 sales, and 18 of its 22 are .ai.
What this means if you are naming a company
Our reading of the chart: the six figure prices belong to words that already mean something to everyone. Invented and two word names barely reach this level, which is why they are where most founders can still own the exact .com. How many good .com names are left shows the other side: every common English word is already registered in .com, so a new company that wants a real word is buying it from someone. If you would rather start with a brandable .com that is already for sale, the full list of names on Webba shows what is available today.
Limits of this data
- It counts only sales that were reported publicly. Many sales are private or under a nondisclosure agreement and never appear, so the chart is a floor, not the whole market.
- It counts only sales of $100,000 or more. It says nothing about the far larger number of names that sell for a few thousand dollars.
- Sorting names into kinds is a judgement. A few could sit in two groups: Agon is a Greek word, Hazlo is Spanish for do it, and we counted personal names such as Evan as real words.
- Prices and venues are as DNJournal reports them, including currency conversions at the time each sale was reported. One date on the chart reads 2016 for a 2026 sale; we counted it as 2026.
Source and reuse
Source: the DNJournal 2026 YTD Top 100 Domain Sales Chart at dnjournal.com/ytd-sales-charts.htm, covering sales reported through 1 November 2026, read on 7 November 2026. The sorting into kinds of name and every total and median here are Webba's own. You are welcome to quote or chart these figures with a link to this page.