Brand identity
FitWise
Two-tone. The name alone, with one accent, geometric sans, ink and clay. It says "one name, two colours, nothing else needed".
Colours
- Main#171412
- Accent#A8512F
- Paper#F6F2EA
- Dark#171412
- Support#E0D7C8
Lettering
The name is set in Plus Jakarta Sans. Supporting text is set in Poppins.
The set
- Symbol
- Icon
- One colour
In use
- Shop sign
- Business card
- Shopping bag
- Shop window
Made free with Webba Logo Lab
Type a business name and get a set of distinct brand directions, each with its full family of logos. Free to download, no account.