For sale

Tighta.com

Tighta

Tighta.comconsumerfitness

It sounds like something that fits.

Fit is the only thing activewear is genuinely judged on.

The opportunity

Activewear has been won by brands that solved fit and lost by brands that solved marketing. Tighta can be one of the first kind — a label, a compression range, or the line a gym chain sells.