For sale
ProduceLab.com
ProduceLab.com
The fresh aisle is the last part of the supermarket nobody has re-engineered. Everything else got software.
ProduceLab sounds like the people doing it. Most agtech is named after satellites.
The opportunity
Fruit and vegetables spoil, vary and travel badly, and almost every fix is still at pilot scale. ProduceLab can be one that ships — vertical farming, post-harvest tech, or the supply business built on either.