For sale

genivee.com

GENIVEE

genivee.comconsumerbeauty

It sounds like it has been on a shelf for fifty years. It hasn’t.

That impression is expensive in beauty. New brands spend years trying to look established. Genivee arrives sounding like it already is.

The opportunity

Put Genivee on a bottle and very little has to be explained. It already has the shape of a beauty name people expect to recognize — which gives a new brand something most new brands have to earn.