For sale

Fyool.com

fyool

Fyool.comenergyconsumer

Say it out loud and it's fuel. Look at it and it's a brand.

Energy companies are named after elements and acronyms. Very few are named after the thing customers actually buy.

The opportunity

Energy is being resold to consumers by brands rather than utilities — chargers, batteries, tariffs, fuel cards. Fyool can be one of those — a retail energy brand, a charging network, or the app a fleet runs on.