For sale

fluffbotics.com

fluffbotics

fluffbotics.comtechnologyconsumer

Consumer robotics has a warmth problem and mostly names itself after machines. Children do not buy machines.

Fluffbotics is the opposite of a machine name, which is what a parent is looking for.

The opportunity

Robot toys keep arriving from engineering companies and failing on charm. Fluffbotics can be one built the other way round — a toy brand, a companion product, or the character licence underneath both.